Commercial Productions When you have a commercial assignment you have to listen very carefully. What is the objective? It’s all about the details. They can truly make a difference. PHILIPS This photo shoot was done for Philips Global Lifestyle. The products that needed styling were TV screens. In the pictures we made there were no screens visible! So you have to imagine them. In this digital period almost everything is done in post-production. The photographer was Rens van Mierlo. ZITTEN ETC  ... Keja Donia developed the concept and interior design of Zitten etc... The art directors on this job, Paul Linse and Paul Snelders, gave me the assignment to do the styling of the stores, the magazine and much more of Zitten etc... It  was a very big job. I was also responsible for the accessory collection, the furniture collection, had to make the magazine and give an interior-styling advice for the shop. There were many restrictions, it was a fantastic challenge.

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